ACT vs SAT Score Reporting

Which company has a better score reporting system, ACT or College Board?

• The ACT allows you to submit test results from one-sitting to a college or a university. Consequently, a college would have no idea if you took the test 7 times.
  
• College Board sends a score report with all of your test scores - including your SAT Subject Tests scores. Consequently, if you took the SAT 7 times, your obsession with taking the SAT would be available to the school.
  

If you speak to friends, parents, and college counselors, there's a good chance they'll condemn College Board for its collective reporting score reporting. However, I prefer College Board's reporting system for the fact that when submitting scores, it shows that the student has put effort into achieving a higher score in hopes of getting accepted into a more prestigous college.

For those students aiming for the stars, College Board's reporting system could offer a slight advantage. What do you think?